![]() ![]() Greenpeace sent their recipients polar bear decals that could be applied as a cover to an electrical outlet as a reminder to unplug household appliances to conserve energy. Want to do something similar but on a smaller scale? Greetabl offers a color-it-yourself box design that can be delivered as low as $20. This creative direct mail ad included a table cloth with black and white outlines and a set of magic markers so that recipients could spend their holiday meal coloring in the table cloth with their families. Holiday Coloring Book TableclothĪdvertising agency BBDO in Toronto sent their clients an interactive holiday experience instead of a traditional holiday card. Watch the video to learn more about how the hologram worked. Within a traditional mailer, the Frankfurt Zoo included a DIY hologram and a QR code that would enable recipients to experience the underwater world for themselves. The card itself turned into a VR headset and linked to the VR experience. Rather than sending a traditional flat holiday card, SS+K sent lumpy mail including a virtual reality bobsled ride. Watch the video here to learn more about the campaign. The advent calendar counted down the days from Christmas to the first January paycheck to help recipients get through the post-holiday slump. In 2016, MasterCard sent a reverse advent calendar to their partners instead of a traditional holiday card. To announce Marvel’s Ant-Man and Wasp being added to the Contest of Champion’s game, advertising agency Cossette created the world’s smallest press release, complete with a tiny tote bag and mini posters. This creative piece of direct mail leaned on humor and creative messaging to stand out from other mailers their prospects were receiving. Internet service provider Starry created a zine illustrating all the ways other ISPs let customers down and ultimately showing prospects why they should make the switch to Starry instead. How to Cope with Your Current Internet Service Provider Upon receiving the postcards, the recipients are prompted to visit where they can track their locations. ![]() ![]() Recipients were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. They sent each person on their mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. Bozell’s ExcheerimentĪdvertising agency Bozell launched “The Great Excheeriment” for a direct mail holiday campaign. Once opened, recipients were directed to a landing page to enter to win a prize package that tied back to the messaging of the campaign. Lexus sent its audience a classic manilla envelope with a twist to create an interactive experience that would encourage recipients to open the envelope. In 2019, Noble Studios sent Noble Fir Christmas tree seeds with its holiday cards to encourage reduced carbon emissions, and to tie its name to the festive holiday season. Fir Tree Seed Holiday Cards from Noble Studios To stand out from the typical holiday greeting cards, small agency The Shop, based in Dallas, Texas, created a set of tiny cards to send to their roster of clients. In fact, according to the Data & Marketing Association, for ever dollar spend on direct mail, $29 in revenue is generated. Tactile marketing can improve your digital ROI and provide a significant boost to your marketing strategy as a whole. If you are looking for creative ways to engage your audience, sending them something that provides a tactile and interactive experience is one way to stand out from other ads in their mailbox. This unique and creative direct advertisement was created by Rethink, Canada for Heinz. After the flat box was slid under the door, it would pop up into a 3D box and on one side was written “BREAKING INTO YOUR APARTMENT IS EASIER THAN YOU THINK.” 3. ADT Pop Up BoxĪDT slid a piece of mail under doors of apartments. Read more about how Acoustic achieved a 25% conversion rate in the full case study. This example shows how you can extend your brand to every aspect of the direct mail campaign, from the messaging to the colors of the packaging. Mini Bluetooth Speakers from AcousticĭemandTec by Acoustic uses mini bluetooth speakers in a custom Greetabl gift box to book meetings with prospects. If you’re looking to take your direct mail advertising to the next level, use these 17 creative direct mail examples as inspiration for your next campaign. The good news is that direct mail has come a loooong way from oversized postcards and weekly sales circulars. In today’s market, consumers are bombarded with messaging and advertising nearly everywhere they look, so it’s more important than ever to make sure your direct mail ads stand out in a crowded mailbox. ![]()
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